Listando Congressos por autor/a "Guerrero, Adrián"
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Mission statement: a systematic review of the literature
Alegre Tort-Martorell, Inés; Berbegal-Mirabent, Jasmina; Guerrero, Adrián; Mas Machuca, Marta (3rd Research Workshop: Missions, leadership and sustainability (UIC 2018 - Barcelona), 2018-06)Purpose: A mission statement is a widely used strategic tool that emphasises an organisation’s uniqueness and identity. This article summarises and offers a critical overview of the literature on ...