Governing the media: web analytics in spanish newsrooms
Autor/a
Justel Vázquez, Santiago
Micó, Josep-Lluís
Ordeix, Enric
Fecha de publicación
2018Otros títulos
Governant els mitjans: l’analítica web a las redaccions espanyoles
ISSN
1138-3305
Resumen
The arrival of the Internet forced the media to transform its traditional business model and has revolutionized journalism with an “explosion” of new techniques, tools, assumptions and expectations (Anderson et al., 2014). Among these is endless web analytics data (Kaushik, 2010), the statistics and charts obtained from the interaction of the readership with news websites. Web analytics have vastly increased the availability of information about what each newspaper’s audience is like, and in some cases this has resulted in journalism that is less focused on hard news (Tandoc, 2014; Justel et al., 2016) and more concerned with increasing the number of visitors to the publication’s website. The current study is based on eleven in-depth interviews carried out with journalists holding a range of different positions (from editors to writers to web analysts) within the newsrooms of Catalonia’s main newspapers. The conversations held with these professionals confirm that web analytics data occupy a central place in newsrooms and that they are mainly employed from a quantitative and not a qualitative perspective. For the newspapers analyzed, metrics such as the number of visitors each news item obtains or the number of unique users are still more influential than other parameters, such as the duration of time spent reading a webpage.
Tipo de documento
Artículo
Versión del documento
Versión publicada
Lengua
English
Materias (CDU)
070 - Periódicos. Prensa. Periodismo. Ciencias de la información
65 - Gestión y organización. Administración y dirección de empresas. Publicidad. Relaciones públicas. Medios de comunicación de masas
Palabras clave
Analítica web
Periodisme
Audiència
Models de negoci
Analítica web
Periodismo
Audiencia
Modelos de negocio
Web analytics
Journalism
Audience
Business models
Páginas
14
Publicado por
Blanquerna School of Communication and International Relations
Colección
42;
Publicado en
Trípodos
Citación
Justel Vázquez, Santiago; Micó Sanz, Josep Lluís; Ordeix Rigo, Enric. Governing the media: web analytics in spanish newsrooms. Trípodos, 2018, 42, p. 93-106. Disponible en: <http://www.tripodos.com/index.php/Facultat_Comunicacio_Blanquerna/article/view/524>. Fecha de acceso: 10 feb. 2022.
Número del acuerdo de la subvención
info:eu-repo/grantAgreement/ES/MICINN/CSO2017-88620-P
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