Assessing e-service quality: the current state of E-S-QUAL
Fecha de publicación
2012ISSN
1478-3363
Resumen
Purpose: this study seeks to holistically undertake a comprehensive review of the current state of the E-S-QUAL scale including methodology used, suggestions, and limitations associated with the adoption of the scale. Design/methodology/approach: The data collection process was done through an exhaustive search of the largest well-known databases and search engines such as ScienceDirect, Emerald Insight, EBSCOhost, ABI/INFORM and Google Scholar Results: The dimensional structure of E-S-QUAL appears to be very unstable, even within a given sector. However, the general results revealed that the scale is effective in capturing the core e-service quality since it has been to a certain extent successfully replicated and applied in 11 countries and a variety of e-service settings. The dimensions of Efficiency, System Availability and Privacy appear consistently in the various models regardless of the type of e-service. In contrast, the dimension of Fulfillment seems not to be generic but specific to particular e-service contexts such as web sites selling physical goods Management implication: Providing the scale dimensional structure appears to be very unstable, both scholars and practitioners must assess the underlying factor structure of their data before drawing any conclusions from their study. Managers should be careful in applying the Fulfillment dimension in contexts that have few elements in common with industry-specific which the sites did not promised about order delivery and item availability are fulfilled.
Tipo de documento
Artículo
Versión del documento
Versión aceptada
Lengua
English
Materias (CDU)
33 - Economía
Palabras clave
E-S-QUAL
Consumidors--Satisfacció
Consumer satisfaction
Consumidores--Satisfacción
Fidelitat a una marca
Customer loyalty
Fidelización del cliente
Páginas
19
Publicado por
Taylor & Francis
Colección
23; 11-12
Publicado en
Total Quality Management & Business Excellence
Citación
Petnji Yaya, Luc Honore; Marimon Viadiu, Frederic; Casadesús, Martí. «Assessing e-service quality: the current state of E-S-QUAL». Total Quality Management & Business Excellence, 2012, vol. 23, núm. 11-12, p. 1363-1378. Disponible en: <https://www.tandfonline.com/doi/abs/10.1080/14783363.2012.728850>. Fecha de acceso: 03 jul. 2019. https://doi.org/10.1080/14783363.2012.728850
Nota
This is an Accepted Manuscript of an article published by Taylor & Francis in Total Quality Management & Business Excellence on 04/10/2012, available online: http://www.tandfonline.com/doi/abs/10.1080/14783363.2012.728850.
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