A review of forecasting models for new products
Autor/a
Mas-Machuca, Marta
Sainz, Marina
Martínez-Costa, Carme
Data de publicació
2014ISSN
1697-9818
Resum
Purpose. The main objective of this article is to present an up-to-date review of new product forecasting techniques.
Design/methodology/approach: A systematic review of forecasting journals was carried out using the ISI-Web of Knowledge database. Several articles were retrieved and examined, and forecasting techniques relevant to this study were selected and assessed.
Findings: The strengths, weaknesses and applications of the main forecasting models are discussed to examine trends and set future challenges.
Research limitations/implications: A theoretical reference framework for forecasting techniques classified into judgmental, consumer/market research, cause-effect and artificial intelligence is proposed. Future research can assess these models qualitatively.
Practical implications: Companies are currently motivated to launch new products and thus attract new customers to expand their market share. In order to reduce uncertainty and risk, many companies go to extra lengths to forecast sales accurately using several techniques.
Originality/value: This article outlines new lines of research on the improvement of new product performance which will aid managers in decision making and allow companies to sustain their competitive advantages in this challenging world.
Tipus de document
Article
Versió del document
Versió acceptada
Llengua
Anglès
Matèries (CDU)
33 - Economia
Paraules clau
Previsió
Forecasting
Previsión
Previsió dels negocis
Business forecasting
Productes nous
New products
Previsión comercial
Nuevos productos
Pàgines
25
Publicat per
ETSEIAT
Col·lecció
10;1
Publicat a
Intangible Capital
Citació
Mas-Machuca, Marta Sainz, Marina Martínez-Costa, Carme. «A review of forecasting models for new products». Intangible Capital, 2014, vol. 10, núm. 1, p. 1-25. Disponible en: <http://www.intangiblecapital.org/index.php/ic/article/view/482/403>. Fecha de acceso: 18 jun. 2019. http://dx.doi.org/10.3926/ic.482
Número de l'acord de la subvenció
info:eu-repo/grantAgreement/MINECO/DPI2010-15614
Aquest element apareix en la col·lecció o col·leccions següent(s)
Drets
http://creativecommons.org/licenses/by-nc-nd/4.0/
Els següents fitxers sobre la llicència estan associats a aquest element:
Excepte que s'indiqui una altra cosa, la llicència de l'ítem es descriu com http://creativecommons.org/licenses/by-nc-nd/4.0/