How do I increase my audience? How do I get the attention of record labels? How do I get booked for concerts and festivals? Should I find myself a manager? These are some of the questions that many musicians are constantly asking themselves. VISION is an association created to shape the next generation of music entrepreneurs in a world in which musicians are able to balance business and art by learning how to engage with the global market. The VISION Network, with the VISION Bootcamp as one of its main catalysts, enhances musicians’ personal branding and entrepreneurial skills, which don’t get developed during the traditional education system and are essential for musicians to make educated choices when dealing with the music market. It is important for musicians to have not only artistic skills but to also know how the music business works and how to be a músico emprendedor . The VISION Bootcamp is a one-week camp that for the first edition will take place in a rural house in the Girona countryside during the month of August, far away from the noise of the city. For seven days, musicians will be learning personal branding and entrepreneurial skills by professionals of the field. On top of that, there will be yoga classes, meditation sessions and of course networking events. The VISION Bootcamp is the love child of a business bootcamp and a retreat - specifically created for musicians. This is an opportunity for participants to learn more about the music industry through the eyes and experience of experts, but also to learn more about themselves by embarking in a journey of self-discovery and self-awareness and being able to recognize, or develop, who they are as an artist: what are they bringing to the music business? What differentiates them from everyone else? What is their personal brand that differentiates them from other artists? In addition to the camp, we have bi-weekly Networking events and many other activities, like touring workshops around Catalonia, our ‘creative boosts’ and the online platform with webinars and more networking and learning opportunities. This approach will not only help the musicians individually but will also create a strong Network that they can rely on.
Master's final project
00 - Ciència i coneixement. Investigació. Cultura. Humanitats
Treball Fi de Màster en Gestió Cultural, Facultat d'Humanitats, Universitat Internacional de Catalunya, Curs: 2019-2020
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