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Los valores en la publicidad impresa. Análisis de “XLSemanal”
(Universidad de Alicante, 2018)
Este artículo se enmarca dentro del estudio de los valores sociales en la publicidad impresa. Presenta un análisis descriptivo y comparativo de los valores sociales percibidos en la ...
The effectiveness of social advertising on social networks. An online experiment with young users
(ITESM Campus Estado de México, 2013-03)
Although many studies have been carried out on advertising effectiveness, there has been little research as yet on the effectiveness of social advertising, and even less in the context of social networks. ...