Show simple item record

dc.contributor.authorCristóbal Fransi, Eduard
dc.contributor.authorMarimon Viadiu, Frederic
dc.contributor.authorDaries, Natalia
dc.contributor.authorMontegut Salla, Yolanda
dc.date.accessioned2019-06-25T10:04:44Z
dc.date.available2019-06-25T10:04:44Z
dc.date.issued2011
dc.identifier.citationCristóbal Fransi, Eduard; Marimon Viadiu, Frederic; Daries, Natalia; Montegut Salla, Yolanda. «Spanish e-consumer segmentation and positioning in virtual supermarkets sector». International Journal of Marketing Studies, 2011, vol. 3, núm. 2, p. 16-31. Disponible en: <http://www.ccsenet.org/journal/index.php/ijms/article/view/10370>. Fecha de acceso: 25 jun. 2019. https://doi.org/10.5539/ijms.v3n2p16ca
dc.identifier.issn1918-719Xca
dc.identifier.urihttp://hdl.handle.net/20.500.12328/1088
dc.description.abstractThis article analyses different factors that influence the purchasing behaviour of online supermarket customers. These factors are related to both the appearance of the website as well as the processes that take place when making the purchase. Based on these analyses, the various groups of consumers with homogenous behaviour are studied and positioned according to their attitudes. The analysis also allows the quality of the service offered by this kind of establishment to be defined, as well as the main dimensions in which it develops. In the conclusions, factors which should influence the manager of an online supermarket to improve the quality of its service are given.ca
dc.format.extent16ca
dc.language.isoengca
dc.publisherCanadian Center of Science and Educationca
dc.relation.ispartofInternational Journal of Marketing Studiesca
dc.relation.ispartofseries3;2
dc.rightshttp://creativecommons.org/licenses/by-nc-nd/4.0/ca
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.subject.otherSupermercadosca
dc.subject.otherSupermercatsca
dc.subject.otherSupermarketsca
dc.subject.otherComerç electrònicca
dc.subject.otherElectronic commerceca
dc.subject.otherComercio electrónicoca
dc.subject.otherMàrquetingca
dc.subject.otherMarketingca
dc.titleSpanish e-consumer segmentation and positioning in virtual supermarkets sectorca
dc.typeinfo:eu-repo/semantics/articleca
dc.description.versioninfo:eu-repo/semantics/acceptedVersionca
dc.embargo.termscapca
dc.subject.udc33ca
dc.identifier.doihttps://doi.org/10.5539/ijms.v3n2p16ca


Files in this item

 

This item appears in the following Collection(s)

Show simple item record

http://creativecommons.org/licenses/by-nc-nd/4.0/
Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/4.0/