Browsing Ciències Econòmiques i Socials by Author "Pradana, Mahir"
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Measuring Indonesian young consumers’ halal purchase intention of foreign-branded food products
Pradana, Mahir; Rubiyanti, Nurafni; Marimon Viadiu, Frederic (Humanities and Social Sciences Communications, 2024)This article is among the few focusing on halal young consumer behavior in Indonesia. The focus is to examine the topic of halal food product purchase intention. Here, we focus specifically on Muslim ...