Listando Ciències Econòmiques i Socials por autor/a "Barnes, Stuart"
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Purchasing behaviour in an online supermarket: the applicability of E-S-QUAL
Marimon, Frederic; Vidgen, Richard; Barnes, Stuart; Cristobal-Fransi, Eduard (International Journal of Market Research, 2010)Purpose: The purpose of this paper is twofold: (i) to assess the applicability of the four dimensions of online service quality as proposed in the E-S-QUAL scale to the setting of an online supermarket; ...