Browsing by Author "Hernández Soriano, Francisco"
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Critical factors in the evaluation of online media: creation and implementation of a measurement scale (e-SQ-Media)
Cristobal-Fransi, Eduard; Hernández Soriano, Francisco; Marimon, Frederic (Universal Access in the Information Society, 2017-03)This paper seeks to develop and validate a measurement scale of perceived quality in the online media (e-SQ-Media), and to explore the influence of perceived quality on satisfaction and loyalty in the ...